Native Advertising

-This is a good way to do the campaign, as native advertising can by pass adblocking and does not appear as advertising

Native advertising is….

For most situations, longer-form native advertising (I’m not talking about Google or Twitter ads) is:

• A directly paid opportunity – Native advertising is “pay to play.” Brands pay for the placement of content on platforms outside of their own media.

• Usually information based – The content is useful, interesting, and highly targeted to a specific audience. In all likelihood, it’s not a traditional advertisement directly promoting the company’s product or service.

This is where native advertising looks a bit like content marketing. The information is usually highly targeted (hopefully) and positioned as valuable. But again, in native advertising, you are renting someone else’s content distribution platform (just like advertising), except that you aren’t pimping a product or service.

Delivered in stream. The user experience is not disrupted with native advertising because it is delivered in a way that does not impede the user’s normal behavior in that particular channel.

To summarize, native advertising doesn’t disrupt the user experience and offers helpful information in a format similar to the other content on the site so users engage with it more than they would with, say, a banner ad. (This is good for advertisers, and if the content is truly useful, good for consumers

http://www.copyblogger.com/examples-of-native-ads/

Examples of Native Ads (And Why They Work)

1.     Print advertorials … starting with this classic example

2.     Let’s start with the basics: the advertorial.

David Ogilvy’s “Guinness Guide to Oysters” is the quintessential advertorial — like the “Guinness Guide to Cheese” above. When people talk about advertorials they usually mention this ad — like Brian Clark did.

2. Online advertorials

This is IBM on Atlantic: As you can see it’s labeled “Sponsor Content.” And except for the header and navigation bar, it is embedded among other IBM content. 

Furthermore, the article is written by David Laverty, Vice President of Marketing, Big Data, and Analytics at IBM. Yet it matches the editorial and design style of Atlantic.Is this an advertorial? No. There is not a clear call to action. It is, therefore, sponsored or branded content.

6. Single-sponsor issues

In the print world a single-sponsor issue is when a single advertiser sponsors an entire issue of a magazine.

The most famous example occurred in August 2005 when Target bought all the ad space (about 18 pages, including the cover) in the August 22 issue of The New Yorker.

As Stuart Elliot wrote when he originally reported on the campaign, “The goal of a single-sponsor issue is the same as it is when an advertiser buys all the commercial time in an episode of a television series: attract attention by uncluttering the ad environment.”

10. Sponsored posts (Facebook) I could not find a good example of a sponsored post on Facebook. Is this because I am NEVER there? You more than likely know what I’m talking about, though.

11. Promoted Tweets

Pretty basic stuff here. Nice one from the same company who created Twitter.