Target Audience Research from week 1

Suggested Target Audience: 18-25 year olds.

Opt for useful brands e.g. amazon, google and youtube or TV such as Channel 4 and BBC.
Favourited brands are mainly online.
'Always on' generation; like short and sweet messages, aware of tones in messages, fast not forgetful and care what peers think. (https://blogs.oracle.com/marketingcloud/3-rules-of-marketing-to-the-always-on-generation)
Individuals not tribes.
Social Media age.
Rely on the internet for the communications and social life and knowledge.
1990-mid 2000


http://www.digitalstrategyconsulting.com/intelligence/2013/05/most_1825s_find_online_advertising_simplistic_and_skip_video_ads.php
A picture is worth a thousands words, a video worth thousand pictures.
Over 80% of 18-25 year olds spend over 15 mins a day searching videos and pictures.
70% ignore youtube and netflix adverts.