Socialising online and how to reach the target audience (including ones using adblock)

The internet will never be the same again. Many websites exist thanks to advertising funding
Free content may not always be free.
Some news websites have even gone as far to say that ad blockers will herald the end of the Internet as we know it.

Ad blockers don’t affect app functionality, which is where most mobile device users spend their time – they only affect browser-based searches, and only then if the user has an ad blocker installed.

"When you visit a site, that publisher has a right to show you an ad in order stay in business. It’s that simple."



Research states that quantity and quality of a person's social connections—friendships, relationships with family members, closeness to neighbors, etc.—is so closely related to well-being and personal happiness and We live in a world where social media (like Facebook, MySpace, Twitter, and text messaging) make it easier to be "connected" to loads of people all the time. 

http://www.slideshare.net/jwtintelligence/f-external-genz041812-12653599/13-MORE_AT_EASE_SOCIALIZING_ONLINE

• Social media advertising will remain unaffected by ad blockers, for now
• The best way to fight ad blockers is to diversify your advertising channels – across both search and social – and make sure you’re using all the ad targeting options available to you, to focus your spend on where it will deliver the most ROI