Ad Block
The most popular Chrome extension, with over 40 million
users! Blocks ads all over the web.
AdBlock. The #1 ad blocker with over
200 million downloads. Blocks YouTube, Facebook and ads everywhere else on the
web.
The original AdBlock for Chrome works
automatically. Choose to continue seeing unobtrusive ads, whitelist your
favorite sites, or block all ads by default. Just click "Add to
Chrome," then visit your favorite website and see the ads disappear!
Also available for iPhone, Safari,
and Opera from getadblock.com.
NOTE:
* Unobtrusive ads aren't being
blocked in order to support websites.
* The notice you see about having
access to your history and website data is automatically generated because
AdBlock runs on every tab. But it does not actually monitor your browsing
history or require your personal information to work properly.
NEW IN VERSION 2.6: Shows you how
many ads have been blocked - watch the total climb like crazy!
- New in version 2.5: Blocks ads in
ALL videos and in ALL Flash games across the web!
- New in version 2.4: More than twice
as fast, while using less memory per tab!
- New in version 2.3: Adds an
optional toolbar button to control AdBlock!
- New in version 2.1: Translated into
dozens of languages!
- New in version 2.0: Ads are blocked
from downloading, instead of just being removed after the fact!
-Ad
block is literally the most popular chrome extension, chrome being designed by
google, who originally did not want advertising for the site, but could not
afford to run google without it, irony in ad block
It is available for iPhone meaning
its now responsive
http://www.adweek.com/news/technology/how-ad-blocking-could-affect-youtubes-subscription-model-163983
Ad
blocking is a growing concern in advertising—right up there with viewability, fraud and piracy. The number of people using
ad-blocking software, including Adblock Plus, AdGuard and uBlock, is rising. And some industry watchers say
the phenomenon is related to an increase in video advertising.
"A lot of people blame YouTube for
ad-block usage," said Zack Sinclair, CEO of
FairBlocker,an
ad-blocking software firm. "Display ads are easy to ignore. On YouTube,
you see exactly how much time is being wasted."
Digital advertising is a $60 billion a
year business in the U.S., where more than 25 percent of the Internet population has ad blockers,
according to some estimates. Now, the industry is trying to persuade consumers
to pay for content or convince them that advertising is necessary.
FairBlocker, which launched in February, allows subscribers to pay to see the content
they want without ads. Sinclair said the company has about 50 customers who pay
up to $15 for every 1,000 views on websites they visit.
Frederic Montagnon, CEO of Secret Media, a tech firm that helps
publishers circumvent ad blockers, is unconvinced that user payments could make
up for lost ad revenue.
"What
I don't understand, actually, is that today, for someone using ad blocking,
they don't see any ads, so they won't see any reason to pay YouTube—or anyone—to
prevent being exposed to them," Montagnon said.
Only 2 percent of Internet users would
be willing to pay the cost covered by advertising to access information
online, Secret Media says.
He
estimated that the average user would have to pay Google about $60 a year to make up for lost revenue
if they opted out of seeing ads. Some ad-blocking users could be worth
10 times more than that, he said.
"I first began using AdBlock
primarily because of YouTube. Before every movie trailer, every music video, every episode of Crash
Course and every 90-second cat video, I had to watch a minute-long
advertisement," wrote ad-block user Ian Evans in a recent blog post."Sometimes I could click past it after 30
seconds, but increasingly, I couldn't. Sometimes it was longer than the video
itself.
Apple made headlines recently when it announced that iOS
9, the latest iteration of the mobile operating system that powers iPhones and
iPads, would
now support ad blocking technology.
Why Is Ad Blocking So Controversial?
A vast majority of websites on the Internet exist thanks
to online advertising. Millions of websites, from tiny blogs to huge
corporate-owned magazines, depend on online advertising revenues in order to
operate. As I mentioned, ad blockers have
been available for years, but for Apple – one of the largest, wealthiest
technology companies in the world – to openly support them is big news.
Much of the angst
surrounding Apple’s decision stems from the fact that by giving people the
option to block online ads, many more people will actually do it. Although Android remains the biggest player in
the mobile device market, significantly more people
could adopt ad blockers now that they’re available on iOS for the first time,
which could subsequently have a considerable impact on Internet advertising
revenues.
stimates are far more
conservative, placing the potential economic damage at around $1 billion.
Unfortunately, it’s impossible to say how bad the damage could be.
good news for people with
limited data plans-this is because ad block can speed up web page loading
Ad Blockers Present
New Opportunities for Native Advertising
One outcome of
the renewed interest in ad blockers could be an increase in the popularity and
prevalence of native advertising.
Native ads look,
read, and appear just like “true” content, putting them beyond the reach of ad
blocking technology. Native advertising has become increasingly popular in
recent years, but could soon become even more popular if ad blocker adoption
continues to rise. Not every advertiser will be able to implement a native
advertising campaign (or should, even if they have the means), but it’s another
direction that online advertising could take in the future.
- Native
advertising is a type of online advertising that matches the form and function of
the platform on which it appears. For example, an article written by an
advertiser to promote their product, but using the same form as an article
written by the editorial staff.
-This is
interesting due to the fact it can encourage us to create more involved
advertising, that feels news worthy and less likely advertising.
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