Content to millennials

“brand journalism,” “search engine optimization” and “growth hacking”

Content marketing, as defined by the aptly-named Content Marketing Institute, “…is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.”

a world filled with smartphones, tablets, laptops and personal desktop computers with enough power to send a man to Mars, this is bound to be the case. Basically, this is the world millennials have grown up in. For this reason, those of generation Y love technology.

76% of them use their smartphones for multiple hours a day, and 90% of them are active on at least one social media network.

In just over a year, actually, the amount of shared Facebook video from both generic users and commercial brands increased by 3.6 times. Breaking things down even further, per Facebook user, that’s 75 percent more video posts in just one year’s time.

Think of them and what they want. Get beyond the clichés and mind-numbing stereotypes. 

http://socialmediaweek.org/blog/2015/11/3-reasons-why-content-marketing-was-made-for-millennials/