Idea for GIF advertising

Perhaps using advertising in the form of gifs could potentitaly work, as it works at Native Advertising and by passes adblock alongside this, because it looks like a gif people are more likely and feel more comfortable looking at it.

Initial Ideas - Trends

In one of our earlier meetings we explored the idea of being unable to keep track of trends if the internet isn't available. 

Cat videos, capturing humorous and odd behavior characteristic of domesticated cats have turned into an internet sensation over the years. Working from initial copy-based ad ideas, I developed them a little to get a better visualisation. I'll be following up on other initial ideas, but for now, here are some initial print ad ideas: 

Why Firefox Maker Mozilla Launched an App That Blocks Ads

Q&A: Why Firefox Maker Mozilla Launched an App That Blocks Ads

App Doesn't Block Ads on Sites That Respect Do Not Track

Ad Age: Why did Mozilla decide to create an app that would let iPhone owners block content in the Safari web browser, a web browser that competes for market share with Mozilla's own Firefox web browser?

Denelle Dixon-Thayer: There were two reasons for it, at least that I can think of right now. The first one is the fact that [the latest version of Apple's mobile operating system] iOS9 made this content blocking API available, and so it made it an option. The second thing is it's very consistent with respect to what we've done in tracking protection in the private browsing mode [in Mozilla's Firefox web browser], given that we're trying to focus on the issue that users have indicated as a problem, which is the tracking. So with the availability of the content blocking API in iOS9, we saw it as a very consistent step for us. We would have liked to utilize it even in our [Firefox] browser on iOS, but that's not something we can do. The API doesn't allow us to do that.

Ad Age: Focus is described as a "content blocker." That's Apple's nomenclature. What's the full scope of content that Focus will block?

Ms. Dixon-Thayer: We're using Disconnect's list, and this is focused on tracking protection. It's the same list that we use in our tracking protection in private browsing. So we're focused on the problem of trackers and not any particular piece of content or area of content. The list is actually a public list. It's available to see, so we were very consistent with respect to our product that we already had on desktop.

Ad Age: I understand the main purpose of Focus is to block ways that people can be tracked through a mobile web browser, but it also has the effect of blocking ads. Was there a decision made to block both tracking and advertising, or is the ad blocking a side effect of the tracker blocking?

Ms. Dixon-Thayer: The focus was on tracking protection. Definitely. We are approaching this very much from content neutrality. It's how we've approached many things with respect to Firefox. We don't look at advertising, for example, as the problem. It's the tracking that the users had identified as the problem. So for us, we started with where the problem sits and moved to a solution to the problem, rather than identifying content as an issue

Ad Age: I noticed that when I had Focus enabled, I didn't see any ads on Google's search results pages or on The New York Times' site or on Ad Age's site. But I did see ads on Yahoo's home page and on Yahoo's search results pages. Those are specific examples. But are there any specific considerations around which ads or which sites are blocked and which aren't?

Ms. Dixon-Thayer: No, that's why we use the public lists. So it's very clear who's on the public lists and why they're on the public lists. That's something that we feel is really important, being able for folks on the publisher side to be able to see that they're on the list and to question why they're on the list and [that] they're not put in a permanent penalty box. So that there may be things they can do to get themselves removed from the list. The list is the tracking protection list provided by Disconnect. The one thing we have contemplated, and it's part of the way we would like for this to adapt, is that if you do respect Do Not Track, then you're indicating you're not going to track. That's a way to get off the list if you're on it.

Ad Age: That's something that's just being contemplated, not enacted yet?

Ms. Dixon-Thayer: I actually think that's part of what Disconnect's list already has in it. [A Mozilla spokesman later confirmed that ads on sites that respect Do Not Track requests are not blocked.]

Ad Age: I was looking at Disconnect's lists. There are some domains on Disconnect's public lists that appear on its blocked and unblocked lists. The ones that I noticed were a number of Google domains that appeared on both lists. Do you know why that is, and what involvement will Mozilla have in terms of which domains are included on which lists going forward?

Ms. Dixon-Thayer: I don't know the answer to that. That's something that Disconnect could probably answer better than I. [A Disconnect spokeswoman said that the company includes some domains on both lists so that a domain like analytics.google.com is blocked when identified on a third-party site like www.adage.com but not blocked when identified on a first-party site like www.google.com].

We want these lists to be as pure as they can be, so the involvement that we would have is just encouraging that kind of thing with respect to Disconnect. It's very important to us that the Focus app is not going to be something that we monetize, and we would like the list that we're using to be similarly situated with respect to that. So there's no way to buy your way on or off the list, whether it be a whitelist or a block list. That's important to us that that continues to be the structure. Other than that, in terms of the content and who's on and off, that's something that Disconnect at this point is responsible for.

Ad Age: In your blog post announcing the launch of Focus, you mentioned that you've based "a portion" of Focus on Disconnect's public lists of trackers to block and not to block. What else is the blocking based on?

Ms. Dixon-Thayer: I actually don't know what you're referencing. If we pulled up the blog post, it might help me.

Ad Age: Sure. In the third to last paragraph, the second sentence reads, "To do this, we've based a portion of our product on a list provided by our partner Disconnect under the General Public License."

Ms. Dixon-Thayer: I think the portion of our product, there are other indicators in there that we might expand the scope of this product to be performance-based as well, so that there could be some other capabilities of Focus. I think that's what that's referring to.

Ad Age: Could you elaborate on what those other indicators are and how you're thinking about expanding the scope?

Ms. Dixon-Thayer: If you focused on other problems that users see, so that you could do problems separate from tracking. If a user wanted to indicate that performance was a larger problem for them, there could be ways that we could improve the performance of users by having other lists or just having content throttled or something like that. There's also fonts that could take a long time to load. So focusing on those kinds of characteristics that decrease performance. Those are details that are still to be worked out, but there could be other areas that the app could go to.

Ad Age: Days before Focus was announced, Mozilla announced that it would stop selling ads in the Firefox web browser. Why was that decision made? And is there any relation between Mozilla's decision to stop selling ads in Firefox and then rolling out a content blocker that also has the effect of blocking ads?

Ms. Dixon-Thayer: No, there's no relation. The way that you submit applications into the App Store, we're sort of at the mercy of when those apps are approved. So there's no relationship at all with respect to that. The decision with respect to content services is focused on how we as an organization think it's important that we look at content discovery. We think advertising in Tiles [site thumbnails featured on Firefox's new tab pages that could be sponsored links] was actually successful. The engagement ratios were very high. So it's not looking at the work that was done and deciding that's not a successful area for us. In terms of what we focus on is being the agent for the user as they traverse the web content is an area we want to look at, and content discovery and how we can bring that to users. The work that we did with respect to advertising, the way that we demonstrated that it can be done differently, that it can be done while respecting the user, is important and it's crucial to understand this area and this space. But we want to, as an organization, focus more on the content discovery piece.

Ad Age: Does Mozilla still consider itself in the advertising business, or has Mozilla effectively exited the advertising business?

Ms. Dixon-Thayer: From my standpoint, all of us who believe that the web is an important place to be and we want publishers to be able to provide content to our users, we're all in the advertising business because that's the revenue ecosystem that powers the web. We are never going to step away from that being an issue that we believe is important to engage on and to try to improve for all us. We recognize that we're all stakeholders in a really important global asset.

Ad Block

Ad Block

The most popular Chrome extension, with over 40 million users! Blocks ads all over the web.

AdBlock. The #1 ad blocker with over 200 million downloads. Blocks YouTube, Facebook and ads everywhere else on the web.

The original AdBlock for Chrome works automatically. Choose to continue seeing unobtrusive ads, whitelist your favorite sites, or block all ads by default. Just click "Add to Chrome," then visit your favorite website and see the ads disappear!

Also available for iPhone, Safari, and Opera from getadblock.com.

NOTE:

* Unobtrusive ads aren't being blocked in order to support websites.

* The notice you see about having access to your history and website data is automatically generated because AdBlock runs on every tab. But it does not actually monitor your browsing history or require your personal information to work properly.

NEW IN VERSION 2.6: Shows you how many ads have been blocked - watch the total climb like crazy!

- New in version 2.5: Blocks ads in ALL videos and in ALL Flash games across the web!

- New in version 2.4: More than twice as fast, while using less memory per tab!

- New in version 2.3: Adds an optional toolbar button to control AdBlock!

- New in version 2.1: Translated into dozens of languages!

- New in version 2.0: Ads are blocked from downloading, instead of just being removed after the fact!

-Ad block is literally the most popular chrome extension, chrome being designed by google, who originally did not want advertising for the site, but could not afford to run google without it, irony in ad block

It is available for iPhone meaning its now responsive

 

http://www.adweek.com/news/technology/how-ad-blocking-could-affect-youtubes-subscription-model-163983

Ad blocking is a growing concern in advertising—right up there with viewability, fraud and piracy. The number of people using ad-blocking software, including Adblock Plus, AdGuard and uBlock, is rising. And some industry watchers say the phenomenon is related to an increase in video advertising.

"A lot of people blame YouTube for ad-block usage," said Zack Sinclair, CEO of FairBlocker,an ad-blocking software firm. "Display ads are easy to ignore. On YouTube, you see exactly how much time is being wasted."

Digital advertising is a $60 billion a year business in the U.S., where more than 25 percent of the Internet population has ad blockers, according to some estimates. Now, the industry is trying to persuade consumers to pay for content or convince them that advertising is necessary.

FairBlocker, which launched in February, allows subscribers to pay to see the content they want without ads. Sinclair said the company has about 50 customers who pay up to $15 for every 1,000 views on websites they visit.

Frederic Montagnon, CEO of Secret Media, a tech firm that helps publishers circumvent ad blockers, is unconvinced that user payments could make up for lost ad revenue.

"What I don't understand, actually, is that today, for someone using ad blocking, they don't see any ads, so they won't see any reason to pay YouTube—or anyone—to prevent being exposed to them," Montagnon said.

Only 2 percent of Internet users would be willing to pay the cost covered by advertising to access information online, Secret Media says.

He estimated that the average user would have to pay Google about $60 a year to make up for lost revenue if they opted out of seeing ads. Some ad-blocking users could be worth 10 times more than that, he said.

"I first began using AdBlock primarily because of YouTube. Before every movie trailer, every music video, every episode of Crash Course and every 90-second cat video, I had to watch a minute-long advertisement," wrote ad-block user Ian Evans in a recent blog post."Sometimes I could click past it after 30 seconds, but increasingly, I couldn't. Sometimes it was longer than the video itself.

http://www.wordstream.com/blog/ws/2015/10/02/ad-blockers

Apple made headlines recently when it announced that iOS 9, the latest iteration of the mobile operating system that powers iPhones and iPads, would now support ad blocking technology.

Why Is Ad Blocking So Controversial?

A vast majority of websites on the Internet exist thanks to online advertising. Millions of websites, from tiny blogs to huge corporate-owned magazines, depend on online advertising revenues in order to operate. As I mentioned, ad blockers have been available for years, but for Apple – one of the largest, wealthiest technology companies in the world – to openly support them is big news.

Much of the angst surrounding Apple’s decision stems from the fact that by giving people the option to block online ads, many more people will actually do it. Although Android remains the biggest player in the mobile device market, significantly more people could adopt ad blockers now that they’re available on iOS for the first time, which could subsequently have a considerable impact on Internet advertising revenues.

stimates are far more conservative, placing the potential economic damage at around $1 billion. Unfortunately, it’s impossible to say how bad the damage could be.

good news for people with limited data plans-this is because ad block can speed up web page loading

Ad Blockers Present New Opportunities for Native Advertising

One outcome of the renewed interest in ad blockers could be an increase in the popularity and prevalence of native advertising.

Native ads look, read, and appear just like “true” content, putting them beyond the reach of ad blocking technology. Native advertising has become increasingly popular in recent years, but could soon become even more popular if ad blocker adoption continues to rise. Not every advertiser will be able to implement a native advertising campaign (or should, even if they have the means), but it’s another direction that online advertising could take in the future.

- Native advertising is a type of online advertising that matches the form and function of the platform on which it appears. For example, an article written by an advertiser to promote their product, but using the same form as an article written by the editorial staff.

 -This is interesting due to the fact it can encourage us to create more involved advertising, that feels news worthy and less likely advertising.