An advertising-free internet may seem utopian, but some people are already living that dream thanks to popular browser extensions that block advertisements on computers. Two of the most popular, Adblock Plus and AdBlock, have more than 340 million downloads.
Utopian world for consumers could soon become the adpocalypse.
Experts say there's a simple solution, however: stop making annoying ads and people won't need ad blockers. "We're not against advertising," says Ben Williams, communications and operations director for Eyeo, which operates Adblock Plus. "We think that advertising can be better."
Many websites that publish content rely on advertising revenue. They get paid based on the number of site visitors who see or click on ads.
For most sites, between 10 and 50 per cent of their visitors use an ad blocker, Blanchfield says.
As advertisers create increasingly intrusive ads — like ones that pop up between paragraphs of text or videos that play without prompting — to catch people's attention, more people turn to ad blocking services. This "vicious circle" endangered the free internet, says Williams, and prompted Ad Block Plus to create its acceptable ads program.
http://www.huffingtonpost.ca/2015/05/25/adblock-plus-mobile-browser-could-devastate-publishers_n_7434574.html
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