Axel Springer fighting adblock
Germany’s Axel Springer has banned readers who use adblockers from its Bild tabloid website, stepping up a fight by publishers to stop online advertising revenues being eroded. visitors to the website of Bild, Europe’s top-selling tabloid, will be asked to switch off the adblocker or pay a monthly fee of €2.99 (£2.23) to browse the website mostly ad-free.
Some U.S.-based media owners including video-streaming company Hulu and the Washington Post have implemented similar measures but Springer’s is the most aggressive by a European newspaper publisher so far.

“Whoever does not switch off the adblocker or does not pay cannot see any content on Bild.de, as of now,” the publisher said in a statement

Publishers are struggling with the increasing popularity of software that blocks the Web advertising that is key to maintaining or growing their revenue in the Internet age but which many users find intrusive or slows the loading of pages.
Adblock software acts like a firewall between a web browser and advertising servers. It is mostly installed by users on their desktop computer or laptop and blocks ads on websites including Facebook and video ads on YouTube.