Part 2 - Countdown
Upon the spreading of print ads a 7 day timer is initiated across the country on digital billboards. An already anticipating audience question and search online for answers, to be greeted by www.areyouprepared.com, a website presenting the same timer and question: Are you prepared?
Alongside the timer, when "Are you prepared?" is clicked, the website opens a window presenting various staged conspiracy videos of people trying to fathom the meaning of the ads, some going to the extreme of going "off the grid" to avoid the oncoming disaster.
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